Webinar
Not Just a Win Count: Proving ROI for Public Affairs Teams
Monday, October 20 at 2 pm ET/11 am PT
Public affairs impact isn’t just about what passes or fails. Every meeting, every relationship built, and every advocate mobilized along the way is a crucial piece of the puzzle. However, too often, leadership only sees the final policy outcome, not the complete picture of your team’s work.
Steven Fenaroli, Director of Political Affairs at the California Farm Bureau Federation, will share how he communicates the value of public affairs work in ways that resonate with executives and stakeholders. He will walk through real examples that helped secure organizational support and protect critical resources.
💡 We’ll also show how tools like Quorum can help you track, visualize, and report on your work so your year-end story speaks in leadership’s language — data, impact, and results.
You’ll learn:
- How to define and measure ROI beyond legislative wins
- What your leadership needs to see, and how to show it
- Tools and templates for building effective year-end reports
Speakers
