WEBINAR

The noise is louder. The stakes feel higher.

But PACs remain a vital tool for advancing serious policy priorities — even when Washington feels chaotic.

This webinar will give PAC professionals the tools to cut through division, respond to skepticism, and build trust across the political spectrum.

Join us to learn:

• Steps to communicate the strategic value of your PAC without signaling partisanship
• Data driven approaches to tackle skepticism
• Tactics to engage stakeholders who feel overwhelmed or disengaged
• Tools to support the case for PAC engagement when emotions run high

Why it matters: Headlines often focus on the extremes, but PACs play a critical role in supporting the lawmakers who are doing the real work. This session will offer practical guidance to help you stay grounded in your mission, communicate value when trust is fragile, and sustain the relationships that drive long-term impact.

Whether you’re facing participant hesitancy or internal pressure, this session will help you navigate it with clarity and confidence.