Expert Exchange: Using and Collecting Advocate Stories to Drive Impact
Your advocates have unique perspectives and powerful stories. But how can you effectively harness these powerful stories to make an impact on legislators?
In this “Ask Me Anything” style webinar, Craig Plazure and Natalia González from Beekeeper Group explore innovative methods for capturing and leveraging grassroots advocate stories.
Drawing on their extensive experience with hundreds of advocacy clients, Craig and Natalia answer audience questions and offer practical tips onusing advocate stories to engage legislators and drive policy impact.
Craig leads impactful advocacy campaigns — online and offline — for associations, Fortune 500 corporations, and prominent nonprofits.
His past experience allowed him to really hone his political and advocacy communications skills. This includes working on a Senate campaign, interning on Capitol Hill, conducting political research and analysis, and more. Craig graduated from the University of Florida with a bachelor’s degree in history.
Natalia González
Senior Account Manager, Beekeeper Group
Natalia manages direct client relationships, coordinates digital projects, and develops actionable strategies on behalf of clients at the Beekeeper Group. Prior to joining the Hive, Natalia worked at Better Medicare Alliance as a Communications Associate working on traditional and digital communication efforts such as brand strategy, digital marketing, and media relations.
Natalia graduated from American University with a bachelor’s degree in public relations and strategic communication with a minor in marketing.
