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For most Quorum users, this means a single software solution for your federal, state, and local government affairs teams, but what about your communications team? 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Three Ways Quorum Empowers Your Communications Team

Three Ways Quorum Empowers Your Communications Team

Quorum is a fully integrated public affairs tool, where all of your teams can work in one place. For most Quorum users, this means a single software solution for your federal, state, and local government affairs teams, but what about your communications team?

Here are a few ways that Quorum can expedite your communication team’s research and help disseminate your content to your press contacts on the hill and in the media.

Monitor Dialogue

With the world’s most comprehensive database of information at your fingertips, your team can get an alert any time your organization or issue area is mentioned by elected officials. Or, you can run a search for your chosen keywords.

Once you have compiled all mentions of your keywords, Quorum allows users to run analytics at the click of a button — helping you answer questions such as:

  1. Which legislators are most vocal on the issue?
  2. Which regions of the country are talking about the issue?
  3. What other terms are most associated with my search term?
  4. Which party talks about my issue more, and what messaging are they using when doing so?
  5. Where are discussions happening on my issues—press releases, floor speeches, Twitter?

Once you’ve decided which metrics are important to you, you can download the graphics and data directly from Quorum, making them easy to share with outside sources.

Gather Insights

While keyword searching across Quorum can be good for quick hit stats that give a big picture overview of the conversation, Quorum’s spreadsheet tool allows users to bring data analysis to the next level.

Take any two statistics and compare them against each other to build your story. Statistical categories and analytics available in Sheets are much more expansive than what can be done in a basic search.

For example, you could create a sheet with each member of Congress as a row, then look at the number of mentions of climate change.

Next, you could add a column that shows how often a member cosponsors legislation on the environment. Then, using the visualize tool, you can quickly graph a comparison of how often a member talks about environmental issues versus how often they take legislative action. The visualize tools allow you to plug and play with data in your spreadsheet, to help you gather the insights best fit for the story you’re trying to communicate.

If you find yourself researching and writing about the same issues on a regular basis, no need to reinvent the wheel each time. Quorum’s spreadsheet includes auto-updating tools, so all you need to do is create a spreadsheet with the proper rows and columns, then just check back each week to see how the numbers have changed and regenerate charts.

Pitch the Press

Seamlessly upload your press lists and segment them by issue area or media outlet with Quorum’s custom contact upload. From there, a member of the communications team can use Quorum Outbox to pitch a story or a report. Outbox empowers users to send mass emails, but with a personalized touch through placeholders. After your email has been sent, track analytics on who opens your email and who clicks the links you’ve included.

The second way you can use Quorum to build relationships with reporters and communications staffers is by logging interactions. When you send an email through Outbox the correspondence is automatically logged as an interaction in Quorum, which allows other teams—such as a policy or government relations team— to keep track of the communications team’s touchpoints.

Quorum also has contact information for press secretaries and communications directors for all Hill offices. Send a message to all 535 offices, or find a select subset of staffers using Quorum’s filters.

If you log interactions each time you email, call, or meet with a reporter, you can build a spreadsheet of reporter relationships and track how much time has passed since you’ve talked to a particular reporter. Then, you can filter your list to choose who to reach out to in order to maintain relationships.