Coca-Cola Community Relations Team Engages Stakeholders in Quorum

The Coca-Cola Community Relations team is tasked with building and maintaining relationships with the companies stakeholder like grant recipients, community organizations, and local officials. With thousands of contacts, it was a challenge to monitor, communicate, and engage with all their stakeholders in an efficient manner. Quorum provides the team with a one-stop shop for managing stakeholder engagement.

  • Monitor stakeholder's online dialogue for relevant mentions like "Coca Cola"
  • Manage lists of stakeholders, organizing by region, issue, and custom fields
  • Communicate company announcements or events through Quorum's integrated email tool

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