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Wonk Week Session Recording

High-Impact Video in Public Affairs: A Case Study with the Western Governors University

Featuring

Max Kringen, Founder and Chief Storyteller, Tellwell Studio
Emma Salomon, Director of Digital Advocacy, Western Governors University

Video is arguably the most powerful medium at our disposal. Yet many organizations use it sparingly, or not at all. Max Kringen, who founded the Tellwell Studio a decade ago, explains how organizations can increase impact and walks through a real-world campaign with Western Governors University that engaged newly elected governors after the 2022 election.